MicroStrategy is not just an ordinary tech company. Initially known as a provider of business intelligence software, it has become a global talking point for its bold move of investing billions of dollars into Bitcoin. Interestingly, its stock (MSTR) has also become a target for global investors, and now a tokenized version, MSTRX, is available and easily accessible through the Mobee app.
A Brief History of MicroStrategy
Founded in 1989 by Michael Saylor and Sanju Bansal, MicroStrategy originally focused on software for data analysis. The company helped businesses manage big data and make informed decisions, establishing its reputation as a business intelligence giant.
Michael Saylor, co-founder and chairman, is the key figure who led MicroStrategy into the world of crypto. His revolutionary 2020 decision to adopt Bitcoin as the company’s reserve asset set MicroStrategy apart from other tech companies. Saylor believes Bitcoin is “digital gold,” superior to fiat currency.
The company’s core products include analytics platforms, big data solutions, and cloud-based services. It has long been trusted by global enterprises to manage large-scale data. However, its reputation today extends beyond technology into the crypto industry.
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MicroStrategy’s Leap Into Crypto
In 2020, MicroStrategy announced its first Bitcoin purchase worth hundreds of millions of dollars. Since then, it has continued to accumulate BTC, becoming one of the largest publicly traded corporate holders of Bitcoin worldwide.
By mid-2025, MicroStrategy had amassed hundreds of thousands of Bitcoin, cementing its status as a “Bitcoin Whale” and often influencing market movements. Unsurprisingly, its stock (MSTR) has shown strong correlation with Bitcoin’s volatility.
Tesla and Square also bought Bitcoin, but none as aggressively as MicroStrategy. This is what makes the company unique: it is not just a tech company but also a pioneer in large-scale BTC adoption.
Tokenized Stock MSTRX
MicroStrategy shares trade on NASDAQ under the ticker MSTR. With Bitcoin’s surges, the stock often posts significant gains. Traditional investors see it as an indirect way to gain exposure to BTC.
For those who want simpler access to MicroStrategy stock without the hassle of buying through U.S. exchanges, the tokenized stock MSTRX is available on the Mobee app. This token mirrors the value of MSTR stock and can be traded directly in rupiah. Its advantages include:
- Accessible with a smaller capital.
- 24/7 trading flexibility.
- Easy transactions via the Mobee app.
- An alternative to directly buying Bitcoin.
However, it’s important to remember that both MSTR and MSTRX carry risks. Their prices depend heavily on Bitcoin’s volatility, along with exposure to traditional stock market risks and global regulations. Having a clear strategy and diversification is essential.
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Conclusion
MicroStrategy is a prime example of how a company can fully transform from a business intelligence powerhouse into a pioneer of Bitcoin adoption. With MSTRX now available on Mobee, Indonesian investors have the opportunity to join this major journey more easily and flexibly.
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