Business Analyst

We are looking for a Business Analyst who is passionate about analyzing market trends, user behaviors, and product performance to inform data-driven decisions across our crypto ecosystem. This role sits at the intersection of product, growth, and strategy — ideal for someone who thrives on turning complex data into actionable insights that drive real business outcomes.

If you’re interested in personal finance, crypto, and the evolving fintech landscape, and you enjoy identifying opportunities through both user data and market intelligence, this role is for you.

Job Description

Product & Business Impact Analysis

• Build dashboards and reports to track business and user KPIs across product lines.
• Evaluate performance of product and marketing initiatives using cohort analysis, A/B testing, and segmentation.

Market Research & Strategic Benchmarking

• Analyse raw data, evaluate and synthesise trends from a variety of data sources, deploy market research studies to track market share, brand awareness and so on, translate data into insights, output business analysis reports to achieve higher market impact.
• Benchmark against local and global competitors across features, pricing, product strategy, and GTM.

User Behavior Insights

• Analyze user behavior patterns, retention cohorts, and financial habits across different segments.
• Work with Product and Growth teams to validate hypotheses using PostHog, SQL, surveys, or experiments.
• Translate quantitative and light qualitative data into clear product or business recommendations.

Cross-functional Collaboration

• Work closely with other business units to understand their priorities and collaborate with them on actions to improve market performance.
• Create structured presentations or reports tailored for Product Managers, Growth Managers, or senior stakeholders to support decision-making.
• Communicate insights clearly to Product, Growth, Marketing, and Leadership teams.
• Help align research and analytics with product strategy and business objectives.
• Advocate for a user and market driven approach to product development and prioritization.
• Full responsibility for the organization of department meetings, including agenda, documenting decisions, writing and circulating minutes, follow-up system. (written both in Chinese & English).

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Qualifications

• Bachelor degree or above, majored in STEM (Science, Technology, Engineering, Mathematics), business administration or related is preferred.
• 1–3 years of experience in business analysis, product analytics, product research, market research, or corporate strategy roles.
• Strong proficiency in SQL and Excel. Bonus if you are comfortable with Python or scripting.
• Data-driven, high data sensitivity, able to analyse data and provide solutions from the perspective of business optimisation.
• Basic knowledge of cryptocurrency industry, output research report independently.
• Good collaborative awareness and communication skills, target-oriented, self-learning and self-driven.
• Ability to structure problems, synthesize complex information, and present findings in a clear, actionable way.
• Skilled at creating decks or reports that effectively communicate key insights to Product and Growth teams.
• Strong communication and collaboration skills across technical and non-technical teams.
• Comfortable working in fast-paced, cross-functional product teams.

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