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Meta Platforms shares gained after Monness Crespi & Hardt raised its price target from USD 730 to USD 830 while maintaining a Buy rating, driven by optimism around Meta's Muse AI agent and new enterprise platform, seen as potential multibillion-dollar growth catalysts through subscriptions, commerce fees, and licensing. The move extends a three-month, 37% rally underpinned by strong advertising sales, Muse enthusiasm, the Muse Charm device launch, and speculation over Meta's potential first-ever stock split that could pave the way to Dow Jones inclusion. A day earlier, the stock had pulled back roughly 4.8% in ordinary profit-taking after that sharp rally. With entry in $738.17 (Rp13220625) area, a first target of $760.31 (Rp13617152), about 3.0% from entry, and a second target of $782.46 (Rp14013859), about 6.0% from entry, near fresh record highs, open up if the momentum continues.
Credit markets have flagged caution over this outsized rally, and monetizing Muse hardware (AI glasses) still needs to convert into subscriptions or commerce fees to hold lasting value - if that fails to materialize, sentiment could reverse quickly. This scenario is invalidated if price breaks below $715.62 (Rp12816754), the closing level before the analyst-upgrade-driven rally.
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