ZORA is a Layer 2 network built on Ethereum using the OP Stack, designed as a decentralized protocol for creators to mint, distribute, and trade digital content on-chain. It focuses on empowering creators by turning their content into tradeable assets, essentially making each post a "coin" within the platform. The ZORA token, launched on the Base network, is intended to incentivize the ecosystem, facilitate airdrops, and provide liquidity.